Terms of Service

1. The Service

Adsu is a business-to-business analytics platform that measures which advertising campaigns and which locations produce paying members for multi-location gym businesses. Adsu connects your advertising, customer relationship management (CRM), and payment systems, then stitches the ad click → lead → in-person payment path into a confidence-tiered, per-location return-on-ad-spend (ROAS) scorecard with an honest coverage statement.

The current version of the Service is read-only with respect to your connected advertising and payment accounts: it reads data to produce the scorecard and does not write conversions back to any ad platform. Any future feature that writes data to a third-party platform on your behalf will be optional, disclosed, and, where the action is not reversible, will require your explicit confirmation before it runs.

2. Accounts and eligibility

You must be at least 18 years old and authorized to bind the Customer to these Terms. You are responsible for the accuracy of the information you provide, for maintaining the confidentiality of your account credentials, and for all activity that occurs under your account. Notify us promptly at will@willocho.comif you suspect any unauthorized use. Access is provisioned per tenant; each Customer’s data is scoped to that Customer and is not shared with other Customers.

3. Connected accounts and third-party integrations

The Service works by connecting to third-party systems you authorize, which may include:

• Advertising platforms (Google Ads, Meta) via OAuth, to read campaign, spend, and click data;
• CRM (GoHighLevel), to read contact and lead records;
• Payment processors (Stripe, via Stripe Connect) in read-only mode, to read payment and subscription records;
• Fitness business software (Mindbody), to read membership and payment records; and
• First-party tracking — a tracking snippet you place on your web properties, optionally served from a tracking subdomain you own that is delegated to Adsu by CNAME.

Your use of each integration is also subject to that provider’s own terms. You represent that you are authorized to connect each account and to permit Adsu to access the data within it. You may disconnect an integration at any time; doing so may reduce coverage or accuracy of the scorecard, and the Service will state its coverage honestly rather than fabricate the missing data.

4. Customer data and ownership

As between you and Adsu, you own all data you or your connected accounts provide to the Service (“Customer Data”), including your advertising, CRM, payment, and tracking data. You grant Adsu a limited, non-exclusive license to access, process, store, and use Customer Data solely to provide, secure, and improve the Service for you, and as otherwise permitted in these Terms and our Privacy Policy.

For personal data contained in Customer Data, you act as the data controller and Adsu acts as your processor — we process that data on your documented instructions to deliver the Service. Adsu does not sell personal data. Adsu may generate aggregated, de-identified statistics about use of the Service that do not identify you, your members, or any individual, and may use those to operate and improve the Service. Data sourced from Mindbody is never pooled into any cross-Customer dataset.

5. Acceptable use

You agree not to, and not to permit anyone to:

• use the Service in violation of any applicable law, or of the terms of any connected third-party platform;
• upload or connect data you are not authorized to share, or data concerning individuals to whom you have not provided any privacy notice required of you as controller;
• reverse engineer, decompile, scrape, or attempt to derive the source code or underlying models of the Service, except to the extent this restriction is prohibited by law;
• resell, sublicense, or provide the Service to a third party except your own personnel, or use it to build a competing product;
• probe, attack, overload, or circumvent the security or rate limits of the Service, or use it to transmit malware; or
• use the Service to make automated or irreversible changes to your ad accounts without the confirmations the Service requires.

6. Fees and billing

The Service is offered as a recurring subscription under a single plan whose price steps up with the amount of revenue Adsu tracks for you in a calendar month. There are no separate feature tiers. The current bands are:

• Up to $20,000 tracked per month — $149 / month;
• Up to $40,000 — $250 / month;
• Up to $83,000 — $379 / month;
• Up to $200,000 — $629 / month;
• Up to $500,000 — $999 / month;
• Up to $1,000,000 — $1,500 / month; and
• Over $1,000,000 — custom pricing.

Fees are stated in U.S. dollars and are exclusive of taxes, which you are responsible for. Unless otherwise agreed in writing, subscriptions renew automatically each billing period until cancelled. Except where required by law, fees are non-refundable. We may change pricing prospectively on reasonable notice; a change takes effect at your next renewal, and your continued use after it takes effect is your acceptance of the new price. Bands are defined canonically in the Service and may be updated from time to time in line with this section.

7. Intellectual property

The Service, including its software, models, design system, and documentation, and all intellectual property rights in it, are and remain owned by Adsu and its licensors. These Terms grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service during your subscription. No rights are granted except as expressly stated here. Feedback you provide is voluntary, and you grant Adsu a perpetual, royalty-free license to use it without obligation to you.

8. Confidentiality

Each party may access non-public information of the other in connection with the Service. The receiving party will use the disclosing party’s confidential information only to perform under these Terms, protect it with at least reasonable care, and not disclose it except to personnel or subprocessors who need it and are bound by comparable obligations. This section does not apply to information that is or becomes public through no fault of the receiving party, was already known to it, or is independently developed.

9. Disclaimer of warranties

The Service provides estimates and probabilistic attribution based on the data available from your connected accounts. It surfaces its coverage and confidence honestly, but it does not guarantee that every conversion is captured or that any figure is exact, and it is not a system of record for your finances. Except as expressly stated, the Service is provided “as is” and “as available,” and Adsu disclaims all warranties, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement. Adsu does not warrant that the Service will be uninterrupted, error-free, or that results will meet your expectations. You are responsible for your own business decisions made using the Service.

10. Limitation of liability

To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to these Terms or the Service, even if advised of the possibility. To the maximum extent permitted by law, Adsu’s total aggregate liability arising out of or relating to these Terms or the Service will not exceed the fees you paid to Adsu for the Service in the twelve (12) months immediately before the event giving rise to the claim. These limitations apply regardless of the theory of liability and form an essential basis of the bargain.

11. Term and termination

These Terms apply for as long as you use the Service. You may stop using the Service and cancel your subscription at any time; cancellation takes effect at the end of the current billing period. Either party may terminate for the other’s material breach that remains uncured 30 days after written notice. We may suspend or terminate access immediately if we reasonably believe your use poses a security risk, violates law, or breaches Section 5. On termination, your right to use the Service ends. You may export your scorecard data before termination where the Service provides that function; after a reasonable wind-down period, Adsu may delete Customer Data in the ordinary course, subject to the retention described in our Privacy Policyand any legal obligation to retain it. Sections that by their nature should survive (including Sections 4, 7–10, and this sentence) survive termination.

12. Changes to these Terms

We may update these Terms from time to time. If we make a material change, we will update the “Last updated” date above and, where appropriate, provide additional notice. Changes are effective when posted unless stated otherwise, and your continued use of the Service after they take effect is your acceptance of the updated Terms.

13. Governing law and disputes

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules, and the parties submit to the exclusive jurisdiction of the courts located there, except that either party may seek injunctive relief to protect its intellectual property or confidential information in any court of competent jurisdiction.

14. Contact

Questions about these Terms can be sent to will@willocho.com, or by mail to 8020 Holdings LLC, 6131 Gypsy Bell, San Antonio, TX 78215.